by gvfreeman | Sep 9, 2020 | Entrepreneurship
A unique value proposition (UVP) or unique selling proposition is often thought of as a phrase created by your marketing team. Creatives and copywriters get together, read all your existing marketing collateral, then do their best to synthesize all of that into a...by gvfreeman | Jan 4, 2018 | Uncategorized
In this series we’ve been discussing a number of ways to build unique value into your product. We’ve examined both the peaks and the valleys of this process and now it’s time to start filling in the gaps. Much like your sales process, we have to work on smaller...by gvfreeman | Dec 14, 2017 | Uncategorized
In this series, I’ve been discussing some of the differentiation factors you can use to build unique value into your product while you’re planning your go-to-market strategy. Some of the factors I’ve discussed are not as strong as others. Using ‘your people’ as the...by gvfreeman | Nov 18, 2017 | Uncategorized
In a previous post I began to discuss the components of crafting a unique value proposition for your SaaS company and why it’s so important to craft this before you start spending money building your next great idea. As I previously mentioned, there are so many people...Insights, event updates, new resources, plus upcoming retreats & experiences.
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EMP.Live (Entrepreneurship, Mental Health, Psychedelics) is a monthly meeting for founders, entrepreneurs, and executives to show up, be seen, and have an opportunity to openly discuss the challenges of entrepreneurship and mental health. Running a company – especially in uncertain times – is one of the most emotionally challenging things you can do. EMP.Live is a space where it’s ok for business leaders to share what’s going on inside their heads and their hearts and explore ways to live a life with more peace, joy, and freedom.
The DEEP Day Workshop is an a 1:1 day-long intensive based on the 6-month DEEP Inner Work Program. This workshop helps business leaders gain elevation on their life, see what is true today, create a vision for the future, then put measurable objectives and key results in place to help achieve that vision. This is a perfect exercise if you're stuck, confused, or planning for the year to come.
Starting a company with someone is a lot like getting married. The problem is the divorce can be more painful. Over the years, co-founding teams often struggle with differences of opinion, personality quirks, or straight up disagreements and they continue sweeping all that under the rug till it's impossible to ignore. A co-founder intensive is a guided process that includes both 1:1 and team work to understand the current pain points, address the elephants in the room, and find the best path forward.
The Micro package includes one preparation session and one integration session. During preparation, we will tap into your current experience and work together to find discernment, clarity, and focus. Together we will create a simple yet powerful intention for your upcoming journey. Within the integration session (ideally one week after your journey) we will work together to make sense of your experience and develop an integration and activation plan to use over the next 90 days.
This package includes a free copy of both the Preparation and Integration workbooks.
The Micro package includes one preparation session and one integration session. During preparation, we will tap into your current experience and work together to find discernment, clarity, and focus. Together we will create a simple yet powerful intention for your upcoming journey. Within the integration session (ideally one week after your journey) we will work together to make sense of your experience and develop an integration and activation plan to use over the next 90 days.
This package includes a free copy of both the Preparation and Integration workbooks.
The Micro package includes one preparation session and one integration session. During preparation, we will tap into your current experience and work together to find discernment, clarity, and focus. Together we will create a simple yet powerful intention for your upcoming journey. Within the integration session (ideally one week after your journey) we will work together to make sense of your experience and develop an integration and activation plan to use over the next 90 days.
This package includes a free copy of both the Preparation and Integration workbooks.
Perfect for companies who want to have a mission driven approach to growth. Whether you’ve recently hired a large number of employees, taken on funding, or have pivoted or developed a new product, this guided workshop focuses and aligns each of your departments and leadership team around mantra, mission, vision, values, measurement and obstacles.
Just bought Hubspot but have no background in the buyer's journey, crafting personas or developing content strategy? This workshop is a step-by-step plan for enabling B2B companies to become thought leaders and increase you top-of-funnel leads.
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With over 20 years of experience building and growing technology and professional service companies, Gv can design and facilitate a workshop to address a specific challenge or opportunity within your organization. Focusing primarily across marketing, sales, and product development, Gv also has a thorough understanding of the complexities, inflection points and downstream effects that can permeate the other nine departments found in most product focused companies and can guide your team to launching even the most demanding business initiatives.
Bias is an irrational assumption or belief that warps your ability to make a decision based on facts and evidence. This often happens when leaders are too close to a problem – or are part of the cause. A guided innovation workshop helps leadership teams peel back the veil of their bias, uncover new truths, empower team members to discover new solutions through honesty, accountability and innovation.
Einstein stated, “We cannot solve our problems with the same level of thinking that created them.” Without fresh eyes to help open you to new possibilities, you’re leaving opportunities on the table. This guided workshop looks cross-departmentally to uncover hidden opportunities and will help develop a short and long-term plan for growth; complete with a prioritized list of tactics, competitive analysis, budget recommendations, and project plan.
The Self-Care for Entrepreneurs workshop is a highly interactive experience great for teams, founders, entrepreneurs and accelerators to help better understand how to make self-care a part of the entrepreneur journey.
This is an ideal solution if you already have your executive team in place, but are looking for a new set of eyes who can see things with a different perspective. What you get is a consultative executive-level leader with experience and a strategic vision for growing B2B tech and service companies. These one and two-day workshops are a perfect way to align your team, solve a specific challenge, or develop a plan for the upcoming fiscal period – all based on sound strategy and proven experience in turning business challenges into success stories.
Fractional leadership is a perfect opportunity for growing your organization by utilizing the proven experience of a Chief Growth or Marketing Officer without taking on 100% of the cost burden. While you eliminate the cost risk, what you receive is something your business can immediately profit from. For instance, a fractional CGO or CMO can guide you through the complexities of customer acquisition, sales development, product integration, and company growth. Gv is an executive with proven experience in solving real business problems just like yours without committing to a full time executive position that would normally cost $150-$200k per year.
The SaaS Field Manual Framework is a perfect desk reference for every new startup founder looking to succeed from day one. Divided into the twelve departments that most startups require, and written to be a roadmap to launching a SaaS startup, this book offers context and understanding of the many twists and turns on the journey of launching a tech startup. You also will learn if you need to take an early offramp before investing your personal savings and endless hours into a project that may be a dead end. It’s the “choose your own adventure” book every first-time founder should read.
Mastermind groups offer a combination of brainstorming, education, peer accountability and support in a group setting to sharpen your business and personal skills. Having a trusted group of peers to share both your wins and your struggles offers a safe place for founders to learn, be accountable, and grow as both a business owner and a happy human. Now you have an established support system where you can bring your questions and receive the support you need when the going gets tough. Having a trusted group of peers who understand what you’re going through can be life changing so you never feel alone in your journey.
Doing anything new is challenging. Building a new company is one of the most difficult jobs on the planet. Having some help along the way can be the difference between success and failure...or the difference between spending thousands of a dollars on an idea that should have never been built. I 20+ years experience advising entrepreneurs, developing products, and helping teams get to market quickly and efficiently.
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